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Built for the next wellness-generation consumer. $3M to $5M strategic growth round to accelerate the US launch and continued rapid scale in Australia.
Hyro is a daily-ritual hydration powder built for the active adult majority the category forgot. In 25 months we've grown from $7K to $800K in monthly revenue, crossed 11,600 active subscriptions and proven a 6.1x LTV:CAC engine. This round funds the US launch, retention engineering and the next hero SKU.
Single-serve stick packs are the category's fastest-growing format, and 85% of consumers now carry their own bottle (the Frank Green and Stanley era), so powder-to-bottle is the new default. For investors, that makes Hyro the AI-proof asset: a physical product with high margin, high repeat and a vast TAM that software cannot replicate.
Category size: Grand View Research, Allied Market Research, Statista 2024-2030 ranges, global sports drinks and electrolyte/hydration category. Reusable bottle ownership: consumer survey data, 2024 (~85% own and use a reusable water bottle). Comparable-company references are category timing context, not direct valuation comparables.
80% of the adult population don't drink enough water. The US guideline is 8 cups a day, yet only 1 in 5 adults hit it and nearly half drink fewer than 4. The cost is daily: fatigue, headaches, brain fog and poor focus. Hyro makes proper hydration something people actually want to do, the daily-use brand for the active adult majority.
Train 4-6x a week, didn't want Gatorade.
Dehydrated by kids, coffee, fast days.
Swapping the third coffee for hydration.
Function and taste, no sugar or medical packaging.
Flights, heat, big nights, recovery days.
Hydration shortfall and US intake: CDC water-consumption data (~22% of US adults drink 8+ cups/day, ~44% fewer than 4); 8-cups guideline is the common reference. Dehydration symptoms: peer-reviewed cognitive-performance literature. Use-cases from Hyro customer survey and CX, 2025-2026.
Hydrating Electrolyte Drink Mix made with the electrolytes your body needs for hydration, energy, and recovery. Natural, sugar-free, and genuinely delicious.
One stick. Five flavours. Built for the way modern people actually live.
5 CAL PER STICK · ZERO SUGAR · KETO & VEGAN FRIENDLY · MADE IN AUSTRALIA
Playful performance, not clinical or elite-only. Hyro sits between medical hydration, sports drinks and premium wellness powders, with a clinical-grade electrolyte load and zero added sugar, but it's built for everyone, the gym-goer, the busy parent and the desk-bound professional, not just elite athletes. Priced for daily use.
| Brand | Positioning | Sodium | Potassium | Magnesium | Added sugar |
|---|---|---|---|---|---|
 | Playful performance | 500mg | 250mg | 100mg | 0g |
 | Hangover hydration | 510mg | 370mg | 0mg | 11g |
 | Sick-day rehydration | 210mg | 156mg | 0mg | 2g |
 | Sports performance | 270mg | 75mg | 0mg | 21g |
 | Keto / endurance | 1,000mg | 200mg | 60mg | 0g |
Source: competitor brand nutrition information panels, AU retail and DTC, May 2026. Hydralyte values shown for Electrolyte Powder, 200mL serve. Hyro delivers a daily-use formula no other major brand combines: clinical sodium load, real potassium and magnesium, zero added sugar.
The new-age consumer brand playbook is to nail and scale DTC first, then let that demand pull you into retail. We've proven the brand direct, so wholesale launches second from strength, with greater success. National retailers, sports stockists and elite teams keep calling us. Our distributor is 8x ahead of forecast. Zero outbound spend.
hyro-wholesale.myshopify.com net sales (net of sales tax), Q2 2025 to Q1 2026. Lifetime wholesale to date $367K. Q2 2026 in progress, not shown.
Husband-and-wife founders. Steve scaled Shine to $60M across 7,000 retail stores. Together they built Hyro from the kitchen bench to $10M and a young family alongside it. Now packing up Harvey and Summer and moving the family to the US to take the brand to the next level.
Cap table summary as of May 2026. Round structure detailed on the Round Structure slide.
Equity ambassadors with their own capital in the round. 5.9M+ AU combined reach across wellness, AFL, NRL, Rugby, Olympic sport and food culture, plus incoming US celebrities, creators and athletes.
Follower counts approximate, sourced from public Instagram + YouTube + TikTok profiles. Roster expanding through FY27 across AU and US.
In two short years we've built the brand, the products, the supply chain, the subscriber engine and the AI operating layer, to $10M+ run-rate with limited outside capital. Fully built. Ready for scale.
One brand. Four growth levers that build on the same operating stack. The next four slides take each one in turn.
Hyro is a daily-routine platform. Electrolytes proved the engine. Creatine is next, into a category growing faster than hydration ever has. Then the formats that take Hyro from the pantry to the fridge.
Electrolyte powder and creatine market sizes: Grand View Research, 2024-25. Creatine retail growth: SPINS via Nutritional Outlook, March 2026. Women's share of purchases: industry sales data, September 2025. Sports drink market: industry research, 2025. RTD can shown is a concept render, not a finished product.
Three motions feed two compounding loops. Ambassadors light the brand. UGC at scale on TikTok Shop drives discovery. Meta + Amazon close the loop where economics compound.
Channel-mix strategy informed by Bloom Nutrition, AG1, Liquid I.V. and Grüns scale-up playbooks 2020-2026.
This is an execution budget, not a war chest. The majority of the round goes directly into the US growth engine, with the balance funding the creatine launch that deepens every subscription. Allocation shown at the $5M case.
Allocations are indicative at the $5M raise case and scale proportionately at $3M (US operations remain ~70%). US operations covers paid media, creators, inventory and working capital per the US strategy slide. Creatine allocation per the products slide.
Three billion-dollar exits in hydration and daily-ritual wellness in six years. Two in the last six weeks. Strategic acquirers are buying this category right now.
Public press releases, S-1 filings, Crunchbase, PitchBook and Beverage Daily, 2020-2026. Multiples are approximate, where disclosed or derived from reported revenue/round size. References are category timing context, not direct valuation comparables for Hyro.
Three years. Three levers compounding: subscription depth, US scale-up, and an AI-first operating layer.
Working scenarios used to frame the raise and the next funding event. Not board-approved forecasts.
The only Australian-born hydration brand with the subscription engine, the unit economics and the operating velocity to win this category globally. The right partner helps us compound from ten thousand subscribers to a million.
Forward-looking statements are working scenarios, not board-approved forecasts. Final round terms subject to definitive documentation, board approval and customary diligence. All financial figures exclusive of sales tax.